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Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers.
MoreSuitsupply and The New Normal
Suitsupply released a new ad campaign recently and it immediately caused a stir. Featuring models crawling all over each other–some in suits–and exaggeratedly licking their faces, it pitches an orgy-like vision of a post-Covid world.
This isn’t Suitsupply’s first foray into advertising controversy. Previous campaigns have been labeled sexist and misogynistic, with people accusing the brand of being shameless, sleazy, disgusting, and engaging in “woke marketing”.A statement to Esquire attributed to Suitsupply founder and CEO Fokke de Jong says that, “The campaign is simply a positive outlook on our future where people can get back to gathering and getting close.”
But is it? Is this the way to send a positive message of hope right now? Or is it just another shameless attempt to create brand awareness?
Some may notice an uncanny resemblance to late-1990s Tom Ford for Gucci. So on top of perhaps being shameless, is it also a rip-off?
Chime in with your thoughts below.
Brian Sacawa
Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers. Since 2013, his goal has remained the same: to provide men the advice and inspiration they need to dress well, develop their personal style, and gain more confidence. Brian’s interest and passion for men’s style and luxury watches has led to his writing for The Robb Report, The Rake, and Sotheby’s and he has been quoted on menswear in publications such as The New York Times, The Wall Street Journal, Today.com, Brides Magazine, and the Huffington Post. He lives in the woods north of Baltimore with his wife, Robin, kitties Nick and Nora, and German Shepherd/Collie mix Charlie.
