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Our Story

He Spoke Style is the leading online destination for premium original men’s style content

Over the past 10 years, He Spoke Style has established itself as the leading online destination for premium original men’s style content. Blending information and inspiration, He Spoke Style provides practical style advice, outfit ideas, product reviews, and trend analysis for regular guys interested in menswear.

Known for their relatable and distinctly unpretentious voice and approach, Founder Brian Sacawa and his team of writers have become influential in the contemporary menswear conversation, having been quoted and featured in publications such as The New York Times, Wall Street Journal, Business Insider, Esquire, GQ, The Robb Report,, Playboy, The Rake, and The Huffington Post.

The He Spoke Style Shop launched in 2017 and has since grown to offer a complete range of ready-to-wear, custom, and bespoke menswear online.

Our Mission

He Spoke Style informs, inspires, educates, and engages a global audience of men’s style enthusiasts — ranging from passionate connoisseurs to curious newcomers. We create impactful, approachable, and practical men’s style and lifestyle content that guides our audience on their personal style journeys, culminating with the realization and understanding that dressing well has the power to instill confidence and transform their lives.

Now is the time to lean into substance and thoughtful, well-crafted content while continuing to adhere to and espouse the same core values that have underpinned our brand from the beginning.

Brian Sacawa

Our Values

Commitment to Exceptional Quality

Our audience deserves the best. It is our obligation to work as hard as necessary and hold ourselves accountable to the highest standards so we are able to consistently deliver content of exceptional quality. We are professional. This distinguishes us.

The quality of our content also reflects the quality of the lives we live, the lives our audience aspires to live, and the quality of the products we sell. Because we understand that every detail matters, is imperative that we never cut corners or compromise.

Approachable & Welcoming

For those beginning a journey in men’s style, the internet can be particularly inhospitable and impractical. Forums are filled with anonymous know-it-alls who take more pleasure in making people feel less-than rather than being helpful, creating an air of elitism and pretentiousness. And many websites promote an atavistic view of men’s style that is decidedly out of touch with contemporary society. Both of these reasons were the impetus for starting He Spoke Style.

He Spoke Style fills a void in the online menswear conversation and community by offering a welcoming, nonjudgmental, encouraging, and inspiring place for our audience to learn, explore, and grow. We were once where they are and it is our duty to share our passion, experience, and knowledge with them so they become eager, excited, and empowered to go deeper, earn our trust, and share our message.

Timeless, Yet Modern

Yves Saint Laurent said famously: “Fashion fades, style is eternal.” We firmly believe in the enduring worth of cultivating a wardrobe comprised of timeless and classic pieces. We recognize the value of menswear that transcends passing trends, anchoring one’s style in the realm of everlasting elegance.

Simultaneously, we strive to infuse a modern sensibility into our content, keeping pace with the ever-evolving world of men’s style and ensuring we are not anachronistic or atavistic. Our approach seamlessly blends the best of both worlds, honoring the rich heritage of menswear while embracing contemporary aesthetics, enabling our audience to express their individuality while staying true to the essence of enduring style.

Integrity Above All

With over a decade in this industry, we’ve seen our fair share of creators with a “fake it ‘til you make it” mentality. They are what we like to call “look at me” people — they care about themselves, and it’s all about them. That’s not us. We are “listen to me” people — we care about our audience and it’s all about them. We promote products we’ve tried, tested, and love — though we’ll be honest if something sucks. We showcase brands that align with our mission. We tell the stories of people we truly believe in and who share our values.

He Spoke Style

We are the leading online destination for premium original men’s style content.

Our Story