HSS In Good Company: Alex Mroz of Goorin Bros.

Goorin Bros. Mirror - He Spoke Style

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Classy hats, classy shop, classy mirror.

Steaming Goorin Bros. Hat - He Spoke Style

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Steaming helps to shape a hat and keep it in tip-top condition.

Alex Mroz Goorin Bros. Shopkeeper - He Spoke Style

Goorin Brothers Hat Boxes - He Spoke Style

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The shop's shelves tell a story...

Goorin Bros. Hats - He Spoke Style

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A collection of Goorin's summer offerings. I love my Panama hat, but let's get to the fall collection.

Alex Mroz Goorin Bros. - He Spoke Style

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Shopkeeper Alex Mroz.

Goorin Bros. Feather Bar - He Spoke Style

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Feeling fancy? That's enough to add a feather to your cap, chap.

Goorin Bros. Hat Feather - He Spoke Style

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Like a pocket square... for your hat.

Alex Mroz and Brian Sacawa - He Spoke Style

Goorin Bros. Hat Brushes - He Spoke Style

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A hat brush is a necessary tool for taking care of your headwear.

Brian Sacawa in a Goorin Bros. Hat - He Spoke Style

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A smaller brim than I usually wear, but what do you think?

Brian Sacawa in a Goorin Bros. Hat - He Spoke Style

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i dig it.

Goorin Bros. Shelf - He Spoke Style

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Hand crafted in America.

Cassel Goorin - He Spoke Style

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Goorin Bros. founder, Cassel Goorin

Goorin Bros. Hat Boxes - He Spoke Style

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A stack of hat boxes makes a great bedside table.

Goorin Bros. Hat Shop - He Spoke Style

I can’t think of a better way to kick off our new video series HSS In Good Company, than with my good friend, Alex Mroz, shopkeeper at the Goorin Bros. hat shop in the West Village.

Alex was instrumental in teaching me the ins and outs of quality headwear and helping me select a few hats that were perfect for my personal style when I was just dipping my toe into the hat-wearing world. Beyond that, he’s just a really great guy with a passion for menswear and style. Here’s Alex in conversation and in his own words.

“I’m originally from Chicago, Illinois. In my late 20s I took a chance and moved to Portland, Oregon. The chance paid off because one day I wandered into a hat shop that I quickly fell in love with – not having any idea about the history of Goorin Bros. nor the timing of their growth plan. They hired me, and it worked out so well that I was quickly promoted.

Alex Mroz Goorin Bros. - He Spoke Style

Living in Portland and the West Coast was a nice change of pace, but I quickly yearned for a larger city, and it just so happened we were looking to open our first New York shops in both Brooklyn and then Manhattan, and so, of course, I applied. Four and a half years ago they relocated me and I became the first Goorin Bros. employee to live in NYC. The fairy tale continues…

One of my favorite things about Goorin Bros. is that we’re still a family-owned company with a simple mission: to bring back the neighborhood hat shop and help people find a hat that is perfect for them. There is really something about the look on someone’s face when they finally see themselves in a proper-fitting hat that suits their facial shape – their reaction is just priceless when they realize they look good in hats. At our core, that’s what we’re bringing back as a company.

Goorin Bros. has a simple mission: to bring back the neighborhood hat shop.

Hats have definitely become an integral part of my personal style. The free hats help, of course, but the exposure to so many different shapes and styles has helped broadened my taste and personal aesthetic. There are so many styles I wear now that I never thought I would be comfortable with. And believe it or not, wearing hats on a daily basis has really gotten me into the habit of making sure my overall personal style is on point.

Goorin Bros. Hats - He Spoke Style

I’d describe my personal style as tailored and layered – and by tailored I don’t mean just mean suits and button downs. Whatever I am wearing has probably been altered in some way by my tailor for the best possible fit. I was fortunate enough to learn that fit is everything. Doesn’t matter if it’s a $30 henley or a three-piece made to measure suit – if it doesn’t fit your body, it doesn’t work.

I also love layering, and its potential for the mixing of colors, patterns and textures. I have fun with layering in all seasons, but fall really is the best time, especially here in NYC.

Wearing the right hat will change how people look at you and talk to you.

Though you wouldn’t know it now, hats weren’t always something I was interested in or knew a whole lot about. Like most people of our generation, I simply did not have the exposure to hats. The hat shop was not a staple of any neighborhoods I grew up in or visited. The time of the neighborhood hat shop had long since passed, but Goorin Bros. is trying to change that!

Alex Mroz Goorin Bros. - He Spoke Style

Hats are great because there is no single piece in our wardrobe that makes more of an instant statement regardless of what you are wearing. Wearing the right hat will change how people look and talk to you. It conveys confidence, culture and style without you having to say a single word.

I believe that anyone can pull off a hat – it’s just 100-percent about finding the right hat to match your personality and lifestyle. Saying you can’t pull off a hat is like saying you can’t pull off shoes.”

–as told to HSS

Want more HSS In Good Company? Well, there’s more on the way! Be sure to subscribe to the YouTube channel to be the first to see new episodes.

Video produced and edited by Corey Maloney. Photography by Rob McIver Photo. Shot on location at Goorin Bros., 337 Bleecker St., New York, NY.


Chime In

  • Jose Grau

    So happy you made this video with Goorin Bros. I discovered them about 3 years ago and have fallen in love with their hats and shops.

    • http://hespokestyle.com/ Brian Sacawa

      Glad you enjoyed it, Jose! We’ll be featuring a lot more interesting and knowledgeable people as the series continues. Stay tuned!

      • Jose Grau

        can’t wait!

  • https://www.igeeokafor.com Igwedinma Okafor

    Wow! You took me back in time with this video. From the music, to acknowledging history. The art of gentlemen creating conversation about quality aesthetic is not something we see often. At least, not online. So, thank you for sharing. I was thoroughly entertained.

    Igee Okafor
    Style Enthusiast/Blogger