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A Short Musing On Giving a Damn

October 8th, 2021

This post is sponsored by Longines.

We just moved into a new house. And one of the first things on our to-do list was to have the entire interior painted. So for the past week, we’ve had the painting crew here every single day. Yet, strangely, there still isn’t any new paint on the walls. And to be honest, I have to say that I can’t blame you for wondering, “Why not?”

Like, what exactly have the painters been doing all this time?

For the past week, they’ve been meticulously preparing the walls–sanding out all imperfections both large and small, filling in holes both gaping and minute, applying two coats of paint to the ceilings, and carefully going over all the trim. It’s exacting work.

When I remarked to the owner how impressed (and grateful) I was for the level of care and attention to detail that was being displayed, he graciously accepted my kind words and remarked, “Well, the first step is to actually give a damn.”

That is a sentiment that resonates with me deeply because I am wont to give a damn about pretty much everything I choose to invest my time into. I’m picky. I know what I like–classic style, brands with a great story, versatility, impeccable design and craftsmanship. And I’m more than okay to spend the time really researching and digging into every facet of whatever that is–no matter how long it takes.

While I go through this exercise routinely in my life, to be sure, there are instances where there is definitely much more on the line. For example, perfecting a gin martini isn’t quite the same as acquiring a new watch. Don’t get me wrong–both of those things bring immense joy, but one is certainly more of an investment!

Which brings me to the watch that has been getting an outsized amount of wrist time recently.

Having given you an overview of what I look for in objects in my life, it will make complete sense that the Longines Heritage Classic Sector Dial checks all of my boxes. Its 38.5mm case perfectly bridges the gap between vintage and modern. The iconic sector dial looks just as fresh today as it did when it was first introduced. And it’s a watch that moves effortlessly between rugged casual on a brown leather strap and dressier styles with the beads of rice bracelet.

I’ve also found myself spending way too much time–pun sadly intended–admiring the depth of the entire Longines Heritage collection. A few in particular that tickle my fancy are the incredibly debonair Flagship Heritage, the sporty Skin Diver, and the curiously delightful “Tuxedo”.

Thanks, as always, for reading.

Stylishly Yours,

Brian Sacawa
He Spoke Style

Brian Sacawa

Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers. Since 2013, his goal has remained the same: to provide men the advice and inspiration they need to dress well, develop their personal style, and gain more confidence. Brian’s interest and passion for men’s style and luxury watches has led to his writing for The Robb Report, The Rake, and Sotheby’s and he has been quoted on menswear in publications such as The New York Times, The Wall Street Journal,, Brides Magazine, and the Huffington Post. He lives in the woods north of Baltimore with his wife, Robin, kitties Nick and Nora, and German Shepherd/Collie mix Charlie.

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