How to look your best on your wedding dayThe Groom Guide
One of the ways we are able to bring you what you’ve come to expect from He Spoke Style is by partnering with brands we believe in to create amazing content. We’ve said it before, but it bears repeating: we are extremely selective about the brands we work with, and retain editorial control of all content we publish across all of our platforms. In other words, no brand is going to push us around.
To that end, we do not publish stories written by brands, nor do we allow brands tell us how to write our content. As a result, we say “no” to a lot of offers. This is not the norm among websites like ours, but from the start we’ve applied the same high standards of quality to our collaborations as we do to all of our content.
Transparency matters. We feel very strongly about this. As a matter of fact, we’d consider “very strongly” to be something of an understatement. So, we have the following elements in place to make sure you can easily identify when content is part of a paid collaboration:
In the past we’ve only used the #sponsored and/or #ad hashtag and stated in the copy of a social post if it is a brand partnership. We’ve since added an additional hashtag, #HSSPartner, for consistency, clarity, and for our own tracking purposes.