Newsletter subscribers have already gotten wind of this, but it’s time I mention an exciting collaboration coming up with Zegna. We’re working on a video to capture the essence of Zegna’s Essenze Fragrance Collection, which we’re actually shooting today. I’ve written before about the power scents have to transport you to another time and place. And this theme is central to the video’s storyline. Part of the lead up to today’s shoot was a fitting at Zegna’s 5th Avenue store. I’m not going to lie—it was a pretty amazing experience. Here are some photos from that day.
The video will be released the first week of June. Be sure to subscribe to the YouTube channel to be the first to see it!
Thanks for reading.
He Spoke Style
Photography by Marcel Floruss.