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Fair Isle Scarf Ascot - He Spoke Style
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A Trend Of A Different Sort: Chilling Out, Danish Style

January 4th, 2017

Will this cozy Danish trend be one of your lifestyle resolutions this year?

While we ended up rather empty-handed when it came to men’s fashion trends in 2016, there is one cultural trend to be on the lookout for in 2017. We’re speaking, of course, about hygge, the biggest new lifestyle trend since Marie Kondo wrote that book.

What is hygge?

According to The New York Times, which published a lengthy article about the trend, hygge is the Danish word for “cozy”.

How do you pronounce hygge?

This is matter of some disagreement. Is it HOO-gah? Hyue-gar? Hyoog-jar? We’re going to defer to this guy.

How do you get hygge?

Again, from The New York Times: “Go home and stay there, preferably in your hyggekrog — a.k.a. “cozy nook” — wrapped in a blanket, drinking a cup of coffee and watching a Danish police procedural about a serial killer with your friends.”

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Basically, hygge is all about curling up and relaxing in a warm place. And who doesn’t want to do that this time of year? We certainly do and thought we’d share a few of the ways we’re getting hygge this winter.

1. An Awesome Sweater

It’s sweater weather. Thick sweater weather of the cable knit or fair isle variety. The go-to this winter has been the one seen here, which is currently on sale.

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2. Binge Watching…

Short days and long nights equal the perfect time to start a new series or revisit one you’ve watched before. For us, that has been The Killing.

3. …In Pajamas…

If you don’t have a matching set of pajamas, it’s time to grow up. A t-shirt and some ratty old oversize sweatpants aren’t going to cut it in The Year of the Gentleman.

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4. …And A Robe/Dressing Gown…

There’s a difference between a robe and a dressing gown? More on that next week. In the meantime, make sure you have one or the other to put over your pajamas so you look presentable when you have to answer the door to accept delivery of that candle that smells like burning wood because you don’t have a fireplace in your apartment.

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5. …While Enjoying Good Whiskey

Though we’ve got a bottle or two of the good-but-under-$20-variety, we’ve also splurged a bit as well. What’s in the glencairn? Lately, it’s been Lagavulin 16.

Tell us how you’re getting hygge this winter. Chime in below!

Thanks for reading.

Stylishly Yours,

Brian Sacawa
He Spoke Style

Photography by Rob McIver Photo

Brian Sacawa

Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers. Since 2013, his goal has remained the same: to provide men the advice and inspiration they need to dress well, develop their personal style, and gain more confidence. Brian’s interest and passion for men’s style and luxury watches has led to his writing for The Robb Report, The Rake, and Sotheby’s and he has been quoted on menswear in publications such as The New York Times, The Wall Street Journal,, Brides Magazine, and the Huffington Post. He lives in the woods north of Baltimore with his wife, Robin, kitties Nick and Nora, and German Shepherd/Collie mix Charlie.

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