A scent can recall a moment in time, a particular feeling or emotion, an experience. We talk a lot about details in menswear, and I view fragrance as one of those details. Not just any detail, though—the final detail, the perfect finishing touch. And what should a fragrance be? What does it have the power to do? A fragrance should be intriguing. A fragrance can define you.
These were some of the thoughts and ideas I sought to capture in this video for Zegna’s Essenze Collection. Inspired by feelings of nostalgia for my Italian travels and the scent of Zegna’s Italian Bergamot fragrance, I wanted to tell the story of the power scents have to transport us to another time and place.
Thanks for reading.
Stylishly Yours,
Brian
He Spoke Style
Video shot and edited by Jared Morgan.
Assistants: Thanks to John Blair, Gina Sebastian, and Rob McIver.
Locations: Lord Baltimore Hotel and La Scala Ristorante.
Disclosure: Compensation for this post was provided by Zegna. The opinions expressed herein are mine alone and are not indicative of the opinions or positions of Zegna.
