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BTS: Zegna Video - He Spoke Style
BTS: Zegna Video - He Spoke Style

Zegna Essenze

June 6th, 2014

A scent can recall a moment in time, a particular feeling or emotion, an experience. We talk a lot about details in menswear, and I view fragrance as one of those details. Not just any detail, though—the final detail, the perfect finishing touch. And what should a fragrance be? What does it have the power to do? A fragrance should be intriguing. A fragrance can define you.

These were some of the thoughts and ideas I sought to capture in this video for Zegna’s Essenze Collection. Inspired by feelings of nostalgia for my Italian travels and the scent of Zegna’s Italian Bergamot fragrance, I wanted to tell the story of the power scents have to transport us to another time and place.

Thanks for reading.

Video shot and edited by Jared Morgan.
Assistants: Thanks to John Blair, Gina Sebastian, and Rob McIver.
Locations: Lord Baltimore Hotel and La Scala Ristorante.

Disclosure: Compensation for this post was provided by Zegna. The opinions expressed herein are mine alone and are not indicative of the opinions or positions of Zegna.

Stylishly Yours,

Brian Sacawa

Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers. Since 2013, his goal has remained the same: to provide men the advice and inspiration they need to dress well, develop their personal style, and gain more confidence. Brian’s interest and passion for men’s style and luxury watches has led to his writing for The Robb Report, The Rake, and Sotheby’s and he has been quoted on menswear in publications such as The New York Times, The Wall Street Journal,, Brides Magazine, and the Huffington Post. He lives in the woods north of Baltimore with his wife, Robin, kitties Nick and Nora, and German Shepherd/Collie mix Charlie.

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Videography & Editing by Jared Morgan

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