A scent can recall a moment in time, a particular feeling or emotion, an experience. We talk a lot about details in menswear, and I view fragrance as one of those details. Not just any detail, though—the final detail, the perfect finishing touch. And what should a fragrance be? What does it have the power to do? A fragrance should be intriguing. A fragrance can define you.
These were some of the thoughts and ideas I sought to capture in this video for Zegna’s Essenze Collection. Inspired by feelings of nostalgia for my Italian travels and the scent of Zegna’s Italian Bergamot fragrance, I wanted to tell the story of the power scents have to transport us to another time and place.
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