Seeing the entire Fiftysix collection at the Madison Ave boutique
All this past year, I have been honored to have been a part of a very special collection launch with Vacheron Constantin. My involvement actually started in October of 2017 when I spent a few days in London with some of the most stylish men (and watch aficionados) on the planet. There’s a short teaser in the video here, but I’ll be following up soon with a recap of those adventures of the “high watchmaking gentleman’s club”!
I won’t say much about the watches here, as you’ll get a much better feel for them in the video, but what I will say is that I really believe that Vacheron hit a home run with this collection. High watchmaking brands have struggled to appeal to and pull in a new generation of watch lovers. Many have been slow to adapt and some have sold their souls. What Vacheron did with the Fiftysix, however, is nothing short of stunning.
It’s a historically-inspired collection that has a modern appearance. It’s also priced well for the gentleman who may have considered Vacheron Constantin in the past, but passed because it was just a little beyond his purchasing power. That each watch in the Fiftysix collection has an example in steel will make it very appealing to a potential new Vacheron client. But beyond the price point, the steel examples are also incredibly versatile and sporty, which certainly appealed to me.