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Men's Cologne - He Spoke Style
Men's Cologne - He Spoke Style

Ask HSS, Ep. 3: How To Apply Cologne

September 9th, 2014

This week’s episode of Ask He Spoke Style takes on a seemingly simple, but important question: how do you apply cologne? While there’s no one correct way to do it, there are some things to keep in mind when wearing cologne. For example, you want to avoid being too much cologne guy at all costs. Here’s how I do it.

As always, send your questions to me via the comments, by email, or on Twitter and Instagram using the hashtag #AskHSS. And be sure to subscribe to the YouTube channel to be the first to see new videos!

Thanks for watching.

Stylishly Yours,

Brian Sacawa

Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers. Since 2013, his goal has remained the same: to provide men the advice and inspiration they need to dress well, develop their personal style, and gain more confidence. Brian’s interest and passion for men’s style and luxury watches has led to his writing for The Robb Report, The Rake, and Sotheby’s and he has been quoted on menswear in publications such as The New York Times, The Wall Street Journal,, Brides Magazine, and the Huffington Post. He lives in the woods north of Baltimore with his wife, Robin, kitties Nick and Nora, and German Shepherd/Collie mix Charlie.

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Videography by Rob McIver

Video Editing by Ian Johnston


Focus In, Build Out

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