The Leading Edge: Mark Farner of Radical Sports

Radical Sports Zurich Switzerland Carbon Fiber Snowboard - He Spoke Style

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Radical Sports boards perfectly balance innovative design and performance with beautiful aesthetics.

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Flo Hösli putting the finishing touch on the edge of a custom Radical Sports board.

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This kind of attention to detail is part of Radical Sports's commitment to excellence and quality.

Radical Sports Zurich Switzerland Carbon Fiber Snowboards and Skis - He Spoke Style

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A couple of the latest designs from Radical Sports.

BMW 7 Series Efficient Dynamics Carbon Core - He Spoke Style

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The BMW 7 Series uses carbon fiber with the Carbon Core to maximize driving comfort, agility and handling, while lowering fuel consumption and emissions.

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If Mark can't carve a mountain, he'll find a way to carve the sidewalk!

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Having a little fun on the not-yet-released Radical Sports skateboard!

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Mark's got moves I can only dream of.

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The BMW Active Air Stream Kidney Grille goes hand-in-hand with the Carbon Core to optimize performance and fuel consumption.

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Mounting one of our GoPros to capture the performance of the BMW 7 Series on the road. Stay tuned for that!

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Awesome products, cool t-shirts.

As many of you know, in a previous lifetime, I was an elite-level bicycle racer. Getting there was a long journey that included immense dedication, countless training hours and a focus that an outside observer might have described as obsession bordering on insanity.

Once achieving elite-level racing status, the game changed. Sure, I still had to train hard, but there were hundreds of other guys at the same level also training hard. At that level, it’s not just the training that can mean the difference between winning and losing, but also the equipment.

| IT’S ALL ABOUT PERFORMANCE | The new BMW 7 Series Efficient Dynamics features are all about maximizing driving comfort, handling and agility, while reducing emissions.

Being that intimate with my bicycle – it really did become an extension of my body – I was acutely aware the huge benefits and performance advantage small equipment details could make. If my tires were inflated 5 PSI less than they should have been, I could tell in the corners during a criterium. A 40mm rim versus an 80mm one on the front of my time trial rig could mean the difference between winning and losing if there was a wicked crosswind.

I could seriously go on and on about the all the minor equipment details that I learned to appreciate at the top level of the sport. And it takes that kind of specialization to really be able to notice and appreciate what kind of performance advantage one can reap from such things. On day two of our European road trip, we got to meet someone who truly understands that: the CEO of Radical Sports, Mark Farner.

Mark Farner of Radical Sports in Zurich Switzerland - He Spoke Style

Radical Sports Zurich Switzerland Carbon Fiber Snowboards and Skis - He Spoke Style

One of the biggest equipment-based performance innovations in the world of sport has been the use of carbon fiber. The material is exceptionally rigid and very lightweight with an incredible strength to weight ratio, making it uniquely desirable when it comes to high-level performance.

And Mark, a former World Cup snowboarder, was on the leading edge of incorporating this technology into his boards. Being on a road trip with the BMW 7 Series, which incorporates carbon fiber into the frame design, I was eager to get Mark’s take on the benefits and performance innovations possible through this incredible material.

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An early – we’re talking 1980s – Radical Sports board design. It’s amazing how much design and aesthetics can change in 30 years.

Mark and I bonded over our shared history of elite-level athletics and the understanding that subtle tweaks in equipment materials could have huge effects on performance. As a competitive snowboarder looking for any advantage he could gain, Mark pioneered the use of carbon fiber technology. His passion for performance, exceptional quality and beautiful aesthetics has become a successful company that makes some of the most innovative and special products in the industry.

One thing I picked up on very quickly was that Mark is not your stereotypical CEO. Outfitted in jeans, sneakers and a Radical t-shirt and hoodie, it was clear that success and the job title of CEO hadn’t changed his fun-loving sense of adventure that no-doubt made him so successful as an athlete. We could all learn a little something from that attitude.

BMW 7 Series 2016 Features Review Connected Drive Display Key - He Spoke Style

Radical Sports Zürich Switzerland Skateboard - He Spoke Style

Before wrapping up our morning meeting with Mark and hopping in the car bound for Milan, we had a little on the yet-to-be-released Radical skateboards. Rob and Robin did not think I had it in me!

Mark Farner Radical Sports Zurich Switzerland Carbon Fiber Skis and Snowboards - He Spoke Style

BMW 7 Series 2016 Features Review Efficient Dynamics Carbon Core - He Spoke Style

And since Mark was such an innovator in terms of using carbon fiber technology, I showed him one of the newest features and innovations of the BMW 7 Series: the Carbon Core. In addition to aluminum and steel, the body of the new 7 Series uses carbon fiber, which has many of the same benefits you find in the world of sport.

First, it makes the car lighter – around 285 pounds, to be exact – which contributes to lower fuel consumption and emissions. Additionally, its rigidity enhances driving comfort, handling and agility. It’s a difference I could really feel, especially when I was navigating the challenging hairpin turns through the Alps.

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Though the 7 Series is a larger luxury vehicle, it has the soul of a sports car when it comes to performance. This is due in no small measure to its use of advanced materials, like the Carbon Core. It just goes to show you that no matter what the application – bicycle racing, snowboarding, or automotive design – this attention to innovations in product design are keys to staying ahead of the competition.

Thanks for reading. Stay tuned later this week for a ride along through the Alps!

Stylishly Yours,

Brian Sacawa
He Spoke Style

Photography by Rob McIver Photo.

In partnership with BMW. The opinions expressed herein are mine alone and are not indicative of the opinions or positions of BMW.

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  • DJ Hargrave

    Great post and insight! I’ll be in that driver’s seat in the last pic soon! Love your look as well

    DJ | http://www.collegestyleguy.com