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Zegna - He Spoke Style
Zegna - He Spoke Style
Style

Morning

June 9th, 2014
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The video we created for Zegna tells one part of a story. It’s a story of nostalgia, of remembrance, of intrigue, and the power of fragrance to evoke these feelings. And while the video shows an elegant evening out, I wanted to create a companion style editorial that would add to that narrative.

Zegna Suit - He Spoke Style

Zegna Suit - He Spoke Style

Zegna Suit - He Spoke Style

Zegna - He Spoke Style

Zegna - He Spoke Style

Zegna - He Spoke Style

Zegna - He Spoke Style

| WEARING | Zegna suit, shirt, cufflinks, pocket square, bag, and shoes, Brooks Brothers tie | PHOTOGRAPHY | by Rob McIver Photo | LOCATION | The French Kitchen at Lord Baltimore Hotel

Thanks for reading.

Stylishly Yours,

Brian
He Spoke Style

Brian Sacawa

Brian Sacawa is the Founder of He Spoke Style and one of the original men’s style influencers. Since 2013, his goal has remained the same: to provide men the advice and inspiration they need to dress well, develop their personal style, and gain more confidence. Brian’s interest and passion for men’s style and luxury watches has led to his writing for The Robb Report, The Rake, and Sotheby’s and he has been quoted on menswear in publications such as The New York Times, The Wall Street Journal, Today.com, Brides Magazine, and the Huffington Post. He lives in the woods north of Baltimore with his wife, Robin, kitties Nick and Nora, and German Shepherd/Collie mix Charlie.

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A scent can recall a moment in time, a particular feeling or emotion, an experience. We talk a lot about details in menswear, and I view fragrance as one of those details. Not just any detail, though—the final detail, the perfect finishing touch. And what should a fragrance be? What does it have the power to do? A fragrance should be intriguing. A fragrance can define you.

These were some of the thoughts and ideas I sought to capture in this video for Zegna's Essenze Collection. Inspired by feelings of nostalgia for my Italian travels and the scent of Zegna's Italian Bergamot fragrance, I wanted to tell the story of the power scents have to transport us to another time and place.