A Trend Of A Different Sort: Chilling Out, Danish Style

Will this cozy Danish trend be one of your lifestyle resolutions this year?

While we ended up rather empty-handed when it came to men’s fashion trends in 2016, there is one cultural trend to be on the lookout for in 2017. We’re speaking, of course, about hygge, the biggest new lifestyle trend since Marie Kondo wrote that book.

What is hygge?

According to The New York Times, which published a lengthy article about the trend, hygge is the Danish word for “cozy”.

How do you pronounce hygge?

This is matter of some disagreement. Is it HOO-gah? Hyue-gar? Hyoog-jar? We’re going to defer to this guy.

How do you get hygge?

Again, from The New York Times: “Go home and stay there, preferably in your hyggekrog — a.k.a. “cozy nook” — wrapped in a blanket, drinking a cup of coffee and watching a Danish police procedural about a serial killer with your friends.”

Basically, hygge is all about curling up and relaxing in a warm place. And who doesn’t want to do that this time of year? We certainly do and thought we’d share a few of the ways we’re getting hygge this winter.

1. An Awesome Sweater

It’s sweater weather. Thick sweater weather of the cable knit or fair isle variety. The go-to this winter has been the one seen here, which is currently on sale.

2. Binge Watching…

Short days and long nights equal the perfect time to start a new series or revisit one you’ve watched before. For us, that has been The Killing.

3. …In Pajamas…

If you don’t have a matching set of pajamas, it’s time to grow up. A t-shirt and some ratty old oversize sweatpants aren’t going to cut it in The Year of the Gentleman.

4. …And A Robe/Dressing Gown…

There’s a difference between a robe and a dressing gown? More on that next week. In the meantime, make sure you have one or the other to put over your pajamas so you look presentable when you have to answer the door to accept delivery of that candle that smells like burning wood because you don’t have a fireplace in your apartment.

5. …While Enjoying Good Whiskey

Though we’ve got a bottle or two of the good-but-under-$20-variety, we’ve also splurged a bit as well. What’s in the glencairn? Lately, it’s been Lagavulin 16.

Tell us how you’re getting hygge this winter. Chime in below!

Thanks for reading.

Stylishly Yours,

Brian Sacawa
He Spoke Style

Photography by Rob McIver Photo

Chime In

  • Mikkel Kjerumgaard

    As a Dane, i think the hygge trend is a bit hyped up.

    • http://hespokestyle.com/ Brian Sacawa

      Thanks for the comment, Mikkel! I’m sure it’s interesting to see something from one’s own culture presented by another. Is hygge hyped as much over there as we’re currently seeing here in the States?

      • Mikkel Kjerumgaard

        No, because we rarely hype things up as much, you do in America.

        • http://hespokestyle.com/ Brian Sacawa

          Haha. Fair enough.

  • http://thepoliticalinformer.com/ John-Pierre Maeli

    Sounds like those lazy kids in college that tell me they’ve binge watched a Netflix series for the whole day…

    • http://hespokestyle.com/ Brian Sacawa

      Haha. Well, there’s a difference between being lazy and indulging once in a while. Probably also depends on the setting. Better at home on holiday than skipping class to watch House of Cards in one sitting!

  • Ishmael Isenglass

    More Danes chirping in here. Never thought I’d get all nationalistic over “hygge”, but when it’s introduced to the rest of the world as a trend, alarms go off. It seems like all the focus is on some kind of coccoon-like state of self indulgence dripped in candle wax and heering juices, but it is just as much a social concept. People get together and if the vibes were good, it is labelled “hyggeligt” afterwards. It is a verb, a noun, and an adjective, all at the same time. It is sort of like mellowing out. You can do it by yourself or with friends and family. If everybody feels welcome, and people pay equal attention to one another, we have “hygge” going on. Kind of like “the American Dream”, no?

    • http://hespokestyle.com/ Brian Sacawa

      Thanks for the comment, Ishmael. I think a lot of Americans are latching onto hygge as a lifestyle trend because, at least the way is been portrayed in our media, it plays into a lot of the hipster ideals of getting back to simplicity, DIY and all that.

  • Matthew Metcalfe

    I think it’s a really interesting concept! I’m a mental health worker in the UK and I preach the benefits of being indulgent (once in a while!) and having a growing sense of self appreciation!

    Really loved the article and you putting the classic gent twist on this idea.

    • http://hespokestyle.com/ Brian Sacawa

      Great! Thanks for the comment, Matthew. It’s been interesting to see the response we’ve gotten from this post, as it’s a bit divergent from what we normally publish.

  • Simon Baumann

    Talking about the Whiskey mentioned above, I can only encourage people to go away from the single malts (if we’re talking about scotch here) and try some blended ones. They’re most likely richer in terms of flavour and volume and offer a wider range of sensations for your nerves. Of course, Single Malts and Single Grains will always be the more valuable one’s, but isn’t the same with classic cars? It’s about the sensation of driving and not the value in your garage. There are some really nice distilleries out there, not owned by Diageo, offering great Blended Scotch (Malt, Grain and Scotch). A good starting point in my view is the “Oak Cross” by the Compass Box. Put two drops of water in (as every Master Blender will advice you to do) and enjoy it in great company (people, books, or music).