The High Watchmaking Gentleman’s Club Takes London

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At the Tower Bridge

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Oliver Peoples sunglasses, Ring Jacket coat, Isaia tie

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All laughs even early in the morning on a freezing London day!

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With my Japanese brother from another mother, Yoshimasa Hoshiba

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The entire Fiftysix collection

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But, you know, we're menswear dudes too!

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London calling

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After taking over the bar, we retreated to the back for some nice whiskey

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Here's lookin' at you

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I always sit on stone steps every opportunity I get...

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The view from the Shard was magnificent. We caught the sunset.

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Clowning for the drone. Yes, the drone.

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Ring Jacket suit and Edward Sexton pin collar shirt

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Doin' it for the 'gram

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If you look closely, you can see all of us...

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Whiskey upon arrival in London. Nice touch!

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Could be worse.

Experiencing the Vacheron Constantin Fiftysix in London style

In a move befitting the launch of a new collection aimed squarely at attracting the next generation of watch enthusiasts to the brand, Vacheron Constantin tapped a handful of international tastemakers to celebrate, and experience, the new Fiftysix watches in London last fall. I was honored to be one of two representatives from the United States.

vacheron constantin fiftysix campaign london

Our entire crew, which we dubbed “The High Watchmaking Gentleman’s Club”, included myself, Alexander Friedman of Watchonista, Anish Bhatt of Watch Anish, Wei Koh from The Rake and Revolution, Fabio Attanasio, Yoshimasa Hoshiba, and Mr. Kira. During our three-day stay, we shared some amazing, only-in-London, experiences, including the Tower Bridge, the Shard, cocktails and whiskey at an underground bar, consultations at Cifonelli, and a memorable evening smoking cigars on a rooftop across from Harrod’s.

vacheron constantin fiftysix campaign london

vacheron constantin fiftysix campaign london

I must say that since I started HSS nearly six years ago now, I have been a part of many brand programs and “activations”, as they are known in the biz, and Vacheron Constantin really and truly got this one right. Often times when a collection of individuals is rounded up and tossed together, it can really feel and look like it was manufactured in the worst way possible.

However, I can tell you that while I knew a few of these gentlemen personally prior to this experience, the entire group bonded immediately around our shared love of fine watches, men’s style, living like a gentleman, and of course, Vacheron Constantin.

vacheron constantin fiftysix campaign london

vacheron constantin fiftysix campaign london

Gentlemen, it was a pleasure! And chapeau, Vacheron Constantin! Hope you enjoy some of the shots here and in the slideshow above.

Thanks for reading.

Stylishly Yours,

Brian Sacawa
He Spoke Style


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