Reacting To London Street Style

The best and worst of London street style from the men’s shows

The fall 2019 men’s fashion show circuit just kicked of in London and with the menswear shows happening, you know your going to be seeing a lot of street style. In this video, I’m reacting to some of the London street style as presented in a slideshow from

I touch on this in the video, but just want to say a quick word about street style and how it has evolved over the years into something very different than it used to be. I’d say about a decade ago, before the ubiquity of social media and the saturation of it we have today, that street style was a very genuine thing. There were a handful of publications that you looked at to give you the picture of what was happening, trends to look out for, and there was a certain mystique and elevated nature to the whole thing.

Nowadays, we are living in a very different time. And with the rise of what I like to call “look at me” culture, thanks in large part to Instagram, street style has morphed into something that resembles a carnival sideshow and, I would also say, has become a lot less interesting. Let me try to explain.

In the past, the people who were going to the shows were the people who were supposed to, or needed to, be there. Fashion editors. Buyers. Designers. Now, there are a bunch of people showing up dressed in costumes trying to get their photo taken so they can feel famous if they happen to end up in a big publication’s photo roundup. It’s pretty sad and just one of the many reason I try to avoid the whole fashion week “scene” at all costs.

That’s not to say that there still isn’t some great street style and inspiration out there during these events. There certainly is a lot still to celebrate, as you’ll see in this roundup I choose to react to from Vogue.

I don’t know where to assign the most blame for what has become of fashion week street style. There is Instagram, for sure, which has bred a generation of narcissists hungry for fame, likes, and outside approval. However, the photographers are also to blame. The photographers are the on-the-ground editors. They’re choosing who to shoot. And, of course, they want to make their mark as well. Interesting shots of sometimes questionably interesting people get noticed.

If you’ve read this far, thank you. I’d love to continue the conversation in the comments.


Chime In

  • Paul Loudon

    Thanks Brian, a very enjoyable video. It was great seeing you react to each look as it came up. You were very diplomatic with your use of the word “interesting” for some of the outfits!

    I’ve often had a similar thought about heavily ripped garments; it makes the wearer look like they were attacked by a wild animal but have bravely decided that it was not going to stop them enjoying their day out!

    Looking forward to the Pitti review!

  • RJ Giddings

    Brian – as usual is well mannered and funny. Some of these outfits were a mess. And Brian would say, ” well…not for me” and click ! I like that.

  • A H

    The Instagram illness is something that reaches beyond fashion. It measures self-worth and importance in followers. If you have 1000 photos of cat poo and 500,000 followers you are “important” and “successful”. I agree with your perception that the cheapening of everything and self-promotion are attributable to IG.

  • Paul Coyne

    The sooner the “Fanny Pack” is banished the better, they just don’t do it for me at all. The turtle neck is something I would love to try myself but not quite sure how to make it work. Great video

  • Micheal McEvoy

    I stumbled cross this site when I googled “difference between vest and waistcoat.” I am 62 and wear jeans and wool plaid shirts with wool vests, or band collar shirts with a waistcoat, and I appreciate your column.
    To be honest, the guy in image #3 looks like he was wearing a shirt that i would have worn in Jr High (1967-68) except the color was different, but same cut. It gave the same feel. Retro can be cool, but it needs to be complete.